BBA Printing and Packaging
Overview
The Bachelor of Business Administration (BBA) in Printing and Packaging program is designed to provide
students with a comprehensive understanding of the printing and packaging industry, including its
technologies, processes, and business practices. This specialised program equips students with the
knowledge, skills, and expertise necessary to excel in various roles within the printing and packaging
sector, such as production management, quality control, marketing, and supply chain management. Through a
blend of theoretical coursework, hands-on training, and industry exposure, students develop the competencies
required to address the evolving needs and challenges of this dynamic industry.
Course Objectives:
- Develop a deep understanding of printing and packaging technologies, processes, and materials.
- Acquire knowledge of business fundamentals and management principles relevant to the printing and
packaging industry.
- Cultivate problem-solving, critical thinking, and analytical skills essential for effective
decision-making in print and packaging operations.
- Foster creativity and innovation in designing and producing printed materials and packaging solutions.
- Enhance communication, teamwork, and leadership abilities necessary for collaboration within
multidisciplinary teams.
- Explore sustainable practices and environmental considerations in printing and packaging operations.
- Provide practical experience through internships, industry projects, and collaborations with printing
and packaging companies.
Course Objectives:
- Introduction to Printing and Packaging Industry
- Printing Processes and Technologies
- Packaging Design and Development
- Production Management in Printing and Packaging
- Quality Control and Assurance
- Marketing and Sales in Printing and Packaging
- Supply Chain Management
- Digital Printing and Variable Data Printing
- Packaging Materials and Sustainability
- Branding and Graphic Design for Packaging
- Regulatory Compliance and Safety Standards
- Emerging Trends and Technologies in Printing and Packaging
Career Opportunities:
Graduates of the BBA in Printing and Packaging program are prepared for diverse career paths in the
printing and packaging industry, including:
- Print Production Manager
- Packaging Designer
- Sales and Marketing Executive
- Quality Assurance Manager
- Supply Chain Coordinator
- Packaging Technologist
- Print and Packaging Consultant
- Brand Manager
- Sustainability Specialist
- Procurement Officer
Conclusion:
The BBA in Printing and Packaging program offers a unique opportunity for students interested in pursuing
careers in the dynamic and ever-evolving printing and packaging industry. With a focus on both technical
expertise and business acumen, graduates emerge well-equipped to contribute to the growth and innovation of
this essential sector through their roles in production management, marketing, design, and more.